Integrating BigCommerce and Retail Express for Blue Bottle Marine

Blue Bottle Marine, one of Australia’s largest suppliers of fishing and marine products, was experiencing significant growth in online sales through their BigCommerce store. However, as web order volumes surged, they encountered a major operational challenge as data was siloed between their BigCommerce platform and their Retail Express point-of-sale (POS) system. This disconnect created inefficiencies in managing orders, pricing and inventory, hindering their ability to scale effectively.

To keep up with their rapid growth, Blue Bottle Marine needed a seamless integration between these platforms to centralise operations and streamline data flow, all while minimising disruptions to their business to their business. Additionally, they required tailored solutions, including dynamic pricing and shipping transit protection, to enhance both customer experience and operational efficiency.

For this project, MyIntegrator leveraged its extensive expertise to implement a high-speed integration between BigCommerce and Retail Express. With our deep understanding of eCommerce workflows, we quickly grasped Blue Bottle Marine’s business processes and data flow across both platforms. This enabled us to implement and deploy a seamless integration in just under ONE WEEK! The efficient sync process not only ensured that new eCommerce web orders from BigCommerce flowed smoothly into Retail Express but also incorporated a dynamic pricing data integration for their entire online catalogue.

By breaking down data silos, we helped empower Blue Bottle Marine to focus on growing their core business while their data automatically flowed effortlessly between platforms. Our solution provided seamless sales order synchronisation, automatic inventory updates, and dynamic pricing for both retail and wholesale customers.

Beyond this integration, we enhanced their eCommerce operations with additional tailored solutions. One of these was SureShip transit protection, a one-click shipping insurance option at checkout. This feature offers customisable pricing and allows businesses to set automatic add-on thresholds for high-value orders, giving customers peace of mind when shipping their purchases. To further streamline operations, we implemented bulk product uploads & dynamic tabs, significantly improving website functionality. The bulk upload feature enabled easy mass product updates via CSV, making it easier for Blue Bottle Marine to manage their inventory efficiently. Meanwhile, dynamic tabs improved content organisation on product pages, enhancing user experience and simplifying navigation.

Throughout the project, we took a hands-on approach, working closely with Blue Bottle Marine to understand their business needs. This ensured that the solution was practical, scalable and designed to support their long-term growth.

The integration brought significant improvements to Blue Bottle Marine’s eCommerce efficiency and customer experience. By eliminating manual order processing, errors were reduced and valuable time was freed up for the business. The dynamic pricing and inventory updates ensured real-time accuracy, strengthening their B2B and B2C operations.

Customers can now enjoy a smoother shopping experience, backed by the confidence of shipping protection through SureShip and the flexibility of laybuy options. The enhanced product page layout improved both product visibility and usability, making it easier for customers to find what they need.

Spiro Demopoulos, Owner of Blue Bottle Marine, shared his feedback:

“MyIntegrator is a good business partner for eCommerce development and growth. They are a partner you can talk to and always deliver results that work!”

With BigCommerce’s open API and MyIntegrator’s expertise, Blue Bottle Marine now operates with a high-performing, automated, and future-proof eCommerce system, ready for continued growth.