Integrated Backorders and Inventory for EABCO

E. Arthur Brown Company (EABCO), founded in 1947, has a rich history of serving gun enthusiasts, hunters, and competitive shooters. However, as the business grew, EABCO faced a significant challenge in efficiently managing inventory and preventing stock-outs, particularly in their e-commerce operations. Managing backorders became an essential but complex process, as the company needed to balance customer demand with inventory levels, ensuring that products were available when needed while minimising delays or disruptions in fulfilling orders. The company needed a solution that could streamline inventory management, enhance communication with customers, and minimise operational inefficiencies.

At MyIntegrator we developed the Backorders + Handling Fees Manager App, an exclusive app for BigCommerce, to help address the challenges EABCO faced. This innovative app enabled EABCO to seamlessly manage out-of-stock products while maintaining a smooth sales flow. The app provided several custom features designed to enhance both the customer and merchant experience.

EABCO could now easily manage backorders by enabling them on products through custom fields, setting upper limits, and displaying expected restock dates. The app also allowed for the application of customisable handling fees on backordered items, ensuring that the additional costs of managing these orders were covered. Clear communication was made possible with “Available for Backorder” labels and customisable “Back in Stock” messages, which kept customers informed about restock dates or estimated timeframes.

To offer greater flexibility, the app provided customers with the option to choose between consolidated shipping or having backordered items shipped separately, giving them more control over their orders. Additionally, the app automatically notified EABCO when a backorder was placed and sent alerts to customers, ensuring transparency and keeping everyone informed. Stock status visibility was also integrated, allowing customers to easily see whether a product was in stock or backordered before adding it to their cart.

Together, these features addressed the operational challenges EABCO was facing, enabling them to manage inventory more efficiently and enhance the overall customer experience.

With the Backorders + Handling Fees Manager, EABCO optimised order fulfillment, reduced manual tracking, and enhanced customer satisfaction. Seamless backorder management and clear stock communication created a smoother shopping experience, while flexible shipping options and timely updates boosted trust and loyalty with customers. The app’s customisability allowed EABCO to tailor backorder management to its needs, increasing revenue and improving inventory control. As a result, the app has gained 42 installs and continues to grow, proving its value for scalable and efficient e-commerce solutions.